If your real estate team is profitable…why doesn’t it feel that way?

If your real estate team is profitable…why doesn’t it feel that way?

That’s one of the most common things I hear from real estate team leaders — especially those still in production.

On paper, the numbers look fine.Revenue is up. Closings are happening.The P&L says you’re profitable.

But in real life? Cash feels tight. Pressure stays high. And stepping out of production feels impossible.

In this conversation, I sit down with a real estate team leader and we break down why that disconnect happens — and it usually comes down to one missing adjustment most teams never make.

Adjusted Net Profit.

▶️ Watch the full conversation.

Traditional financials don’t account for the cost of replacing you in production. So the business looks profitable… when in reality, you are subsidizing it with your time, energy, and commissions.

When we adjust for that, the story changes fast.

This isn’t about doing accounting gymnastics or shaming team leaders. It’s about seeing your business clearly so you can make better decisions:

• Can this team actually support growth?

• What happens if you step out of production?

• Are you building a business — or just creating a job with overhead?

• 
  

If you’ve ever felt like your team should be working better than it is,this conversation will help you understand why — and what number to start paying attention to.